Dynamic QR Code VS Static QR Code: Differences, Pros & Cons

Created on 22 February, 2023 | 133 views | 11 minutes read

Here are the differences between static and dynamic QR codes & how they can be used for different needs.

Dynamic QR Code VS Static QR Code: Differences, Pros & Cons

QR codes have become essential for businesses to reach customers and share information. 

They are everywhere, from billboards to restaurant menus, and can be scanned using a smartphone camera to access information quickly. 

However, not all QR codes are created equal. 

There are two types of QR codes: dynamic and static. 

In this article, we'll explore the differences between dynamic and static QR codes and help you choose the right one for your business needs.

What are Dynamic QR Codes?

Dynamic QR codes are a type of QR code that can be modified easily without requiring a new code to be created. They are generated using a URL shortening service that allows for the creation of multiple codes that direct to distinct content. This versatility allows businesses to change the content behind the code at any given moment while the code remains unaltered.

One of the most significant benefits of using dynamic QR codes is that they can provide tracking information, enabling businesses to gather data on how frequently the code has been scanned and where the scans are coming from. 

This information can be used to gain insight into how effective a particular campaign or marketing strategy is performing, as well as the overall performance of the QR code.

Overall, dynamic QR codes are a versatile and adaptable tool that can be used to deliver a range of content, including text, images, and videos. 

They are perfect for businesses that need to make frequent updates to their content and those that want to track the performance of their campaigns. 

By using dynamic QR codes, businesses can provide a more engaging and interactive experience for their customers, ultimately leading to a more significant impact on their bottom line.

What are Static QR Codes?

Static QR codes are created using a specific URL and do not allow for changes to the content once the code is created. The information that is encoded in a static QR code is permanently embedded in the code, and if the content needs to be changed, a new code must be generated.

The Pros and Cons of Dynamic QR Code and Static QR Code

Dynamic QR Codes Pros:

Dynamic QR codes offer several advantages over static QR codes. These benefits include:

Editability: Dynamic QR codes can be edited without requiring a new code to be created. This flexibility is ideal for businesses that frequently update their content, as it eliminates the need to print new codes each time a change is made.

Tracking: Dynamic QR codes can provide tracking information that allows businesses to monitor how often the code has been scanned and where the scans are coming from. This data can be used to gain insights into campaign performance and improve marketing strategies.

Analytics: In addition to tracking information, dynamic QR codes can provide analytics about where the code has been scanned, including the location, time, and device used. This data can be used to understand customer behavior and preferences, enabling businesses to deliver more personalized and effective marketing campaigns.

Customization: Dynamic QR codes offer a range of customization options, including the ability to change the color and design of the code. This feature can be used to create a more engaging and visually appealing experience for customers, making it more likely that they will scan the code.

Versatility: Dynamic QR codes can be used to deliver a range of content, including text, images, and videos. This versatility makes them an ideal tool for businesses that want to provide customers with a more interactive and engaging experience.

For further benefits of dynamic QR codes, you can check 12 Benefits of Dynamic QR Codes: Unlocking New Possibilities.

Dynamic QR Codes Cons:

While dynamic QR codes offer several advantages, there are also some disadvantages that businesses should be aware of. These include:

Subscription Costs: Businesses may need to subscribe to a QR code service to create and manage dynamic QR codes. This can add an additional cost to the marketing budget, which may not be feasible for all businesses.

Limited Scan Capacity: Depending on the QR code service provider, dynamic QR codes may have a limited scan capacity. This means that if the code is scanned too many times, it may no longer work or redirect to the correct content.

Reliance on Internet Connectivity: Dynamic QR codes require an internet connection to function properly. If the internet connection is slow or unstable, it can lead to slow or inaccurate scanning of the code.

Security Concerns: Dynamic QR codes are vulnerable to hacking, as the content behind the code can be changed at any time. This means businesses must take appropriate security measures to protect the information being shared through the code.

Technical Expertise: To create and manage dynamic QR codes, businesses may need to have technical expertise or hire a specialist. This can add an additional cost to the marketing budget and may not be feasible for all businesses.

Static QR Codes Pros:

Static QR codes also have several advantages that make them an attractive option for businesses. Some of these advantages include:

No Subscription Required: Unlike dynamic QR codes, static QR codes mostly do not require a subscription to a QR code service. This means that businesses can create and print the code themselves without the need for additional costs.

Offline Scanning: Static QR codes can be scanned without an internet connection. This makes them an ideal tool for businesses that want to provide information to customers in areas with limited connectivity.