A Comprehensive Guide to Using QR Codes on Flyers

an illustration of a girl showing a flyer with a QR code

The concept of QR codes on flyers may seem new, but it has undeniably revolutionized how businesses and individuals share and access information.

The emergence of QR codes on flyers began as businesses started realizing the potential of this encoded bundle of information. Gone are the days when flyers could merely provide a snapshot of information to a customer.

It's no wonder that QR codes have become almost synonymous with modern flyers. From leading customers to a promotional website or a special discount code to providing instant ticket booking for an advertised event, QR codes on flyers have opened endless possibilities for businesses and customers alike.

In this comprehensive guide, we'll unlock the secrets of using QR codes on flyers effectively, delve deep into how to use and generate them, discuss their purposes and advantages, and, most importantly, demonstrate how your campaign success can be dramatically improved by using them effectively.

How to Use QR Codes on Flyers

an example of menu and review QR codes on flyers

The ability to bridge the gap between the physical and digital worlds is just one of the numerous compelling reasons why QR codes have become an integral part of flyers.

With rising digital literacy and increasing smartphone penetration in society, QR codes on flyers offer an immediate, interactive, and engaging connection between your business and potential customers.

They serve as mobile-friendly gateways to your online content and bring vital information directly to the user's fingertips, simplifying and improving customer interaction with your business.

Here are a few innovative ways businesses are using QR codes on flyers:

  • Leveraging Social Media: Businesses use these codes to link directly to their social media profiles, thereby increasing their followers.
  • Discount Codes and Special Offers: Customers can scan the QR code to avail of special offers or use them for discounts at the time of checkout.
  • Event Tickets: For event marketers, QR codes can lead to a page where customers can book tickets instantaneously.
  • Accessing Detailed Information: A QR code can also redirect to a webpage hosting more details, like a detailed product catalog, which may not fit on a flyer.

Generating and Adding a QR Code on a Flyer

a hand scanning a QR code with an iPhone

The first step towards creating a QR code for your flyer is choosing the right QR code-generating software. You can use QRCodeDynamic to create QR codes for your flyers.

Follow these steps:

a screenshot of QRCodeDynamic's URL QR code generator page
  1. Visit the QRCodeDynamic website, and click "Generate QR code"
  2. Enter the data you want your QR code to contain, such as a URL, text, or more.
  3. Generate the QR code by clicking the "Create" button.
  4. Download the QR code in the desired format and insert it into your flyer design.

Adding QR codes to flyers is no different in design interfaces like Canva, InDesign, or Microsoft Word. You just need to drag and drop the saved QR image to the place where you want it to be on the flyer.

With Canva, first, create or choose a flyer design. Then, click on the 'Uploads' button on the left panel, select and upload your QR code, and finally drag it onto your flyer design canvas.

In InDesign and Microsoft Word, all you need is to insert the downloaded QR code image into your flyer design.

Customization plays a key role in making people want to scan your QR code. Try to incorporate your brand identity into the QR code design or add a tagline that encourages scanning. However, ensure you don't compromise the scannability of the QR code.

Creating easy-to-follow instructions as part of your flyer design on how to use QR codes is crucial to increasing your audience's interaction rate. Steps like 'Open your camera app' and 'Scan the QR code' can be helpful to first-time users.

Before you print thousands of copies of your flyer, though, testing your QR code is essential. Test it on different devices, different OS - both on iPhone and Android and different scanning apps, to ensure its compatibility and proper operation.

Optimization Strategies

QR codes on multiple flyers displaying a membership of a gym

You have now generated and added a QR code to your flyer. The next step would be optimizing its placement on the flyer and making it visually appealing.

Place your QR code strategically on your flyer where it's easily noticeable. Be sure to leave a white border around the QR code and keep it at a substantial size to ensure easy scanning.

Also, incorporate a compelling call-to-action with your QR code to entice users to scan the code. Remember, the aim is to make customers curious and interested in scanning the QR code.

In conclusion, maximizing the use of QR codes on flyers can be accomplished with thorough understanding, innovative applications, and strategic placement. With the tips presented above, you're well on your way to enhancing your marketing strategy, making it interactive and engaging for your customers. Stay tuned for more insights on the various uses and advantages of incorporating QR codes in your marketing material.

Using QR Codes on Flyers for Different Purposes

bunch of QR codes

The beauty of QR codes on flyers lies in their versatility. A well-designed flyer with a strategically placed QR code can perform various functions depending on the coded data. These tiny square boxes of black and white dots can lead potential customers to your online store, download an app, or even join your email list with one quick scan. Let's take a detailed look at some of these purposes.

Redirecting to Online Stores and Social Media Platforms

On scanning, a QR code could lead your potential customers straight to your online store, making their shopping experience more streamlined. Once on your site, customers can browse through the products and make purchases.

Alternatively, the QR code can also land your customers on your social media pages, opening up a platform for interaction and engagement and even growing your followers.

Redirecting to Business Websites

Another traditional use of QR codes on flyers is to redirect potential customers to your business website.

Whether it's to learn more about your company, explore your range of services, or catch up on the latest updates, your company's website serves as a comprehensive hub of information. QR codes can provide instant access to this wealth of information with a mere scan.

Leading to a Custom Digital Promo Page

an art gallery visitor scanning a QR code

If you are running a special promotion or a discount sale, you might consider setting up a dedicated promotion webpage detailing the offer.

The QR codes on the flyers can then be programmed to direct potential customers to this promo page, thereby increasing both the visibility and effectiveness of your promotional campaign.

Directing to Downloadable Files

This feature proves especially useful in the case of detailed product specifications, event brochures, or newsletters that may be too large to present on a flyer. With a QR code, your customers can have instant access to these downloadable files on their handheld devices.

Boosting Event Attendees Via Online Registration

Event promotion, undoubtedly, sees a successful application of QR codes on flyers. The code can launch an online registration form where people can directly register for the event, submit their details, and even make payments. This seamless experience can potentially increase attendee registration and engagement.

Advantages of QR Codes on Flyers

woman hands using the smart phone to scan QR code

Using QR codes on flyers is an avenue of innovation that elevates your marketing tools by providing an easy-to-use, direct line to your online resources.

Whether a link to your store's online shopping site, a digital business card, or a promotional video, a QR code can economize print space and reduce the overwhelming clutter that often leads to potential customers discarding leaflets.

Furthermore, QR codes on flyers allow businesses to gather valuable data such as the number of scans, location, and the time each scan took place, thereby providing important insights into customer behavioral patterns.

Besides, measuring the effectiveness of marketing campaigns makes QR codes an invaluable asset for marketers.

For marketers striving for campaign success, understanding the advantages of QR codes on flyers goes a long way toward maximizing this technology.

Let's delve into it!

Trackable Scans

One of the greatest strengths of QR codes lies in their ability to be tracked. Every time a QR code is scanned, it's possible to collect data that provides invaluable insight into user behavior. These metrics include the number of scans, the time of the scan, the geographic location of the scan, and even the type of device used for scanning.

Consider it as having a 'digital footprint' that can be traced back to users who have interacted with your flyer. This kind of data can be transformative for marketers, opening up opportunities for segmenting audiences, personalizing future content, and truly comprehending the impact of physical marketing strategies.

Moreover, this tracking ability gives QR codes a significant advantage over traditional marketing tactics, in which gauging audience engagement can be a demanding task.

With trackable scans, each QR code becomes a source of real-time data, presenting a clear picture of how successful your flyer campaign has been. By offering trackable scans, QR codes ensure that your marketing efforts are transparent, targeted, and truly in sync with our digital age.

Compatible with Multi-platform Advertising

QR code on mobile phone and laptop in the background

In our increasingly digital age, marketing campaigns need to be versatile and flexible, and QR codes on flyers reflect that requirement. By serving as a bridge between physical and digital platforms, QR codes allow marketers to create multi-platform advertising campaigns with ease.

Imagine a potential customer coming across your flyer within a local café. Attracted by your message, they scan the QR code on it and find themselves at your online store, social media page, or other engaging digital content.

Simply by using a single piece of printed material, you've successfully guided a potential customer from a physical setting onto a variety of digital environments where they can engage further with your brand. The compatibility of QR codes with multi-platform advertising is thus an integral element of their appeal.

This seamless integration across platforms encourages consumer engagement on both physical and digital levels, enhances the audience's brand experience, and offers the potential for greater conversion rates.

Changeable Data

Another distinctive advantage of QR codes on flyers is the ability to change the encoded data without having to change or reprint the QR code itself.

This is particularly true for Dynamic QR codes. Unlike static QR codes, which have fixed information, dynamic QR codes allow you to change the content as many times as you wish, as long as the QR code itself remains the same.

This means that you could initially set up the QR code to lead to a special promotional offer, and at the end of that promotion, you can reprogram the code to direct users to your homepage, a new offer, a survey, and more. The possible applications are limitless, making your flyers versatile and adaptable to evolving marketing campaigns.

This feature saves a significant amount of time, resources, and effort, which otherwise might have been spent on designing new flyers, reprinting, and redistributing them.

Ideal for Mobile Users

woman scanning QR code in wine bar

We live in a smartphone-dependent era, where almost every consumer owns a mobile device. QR codes are perfectly suited to this era due to their simplicity and ease of use — all you need to scan a QR code and view its content is a smartphone.

Smartphone users often seek convenience and instant results, and QR codes offer a solution to providing immediate access to digital content.

Whether you're trying to showcase a new product or service, encourage users to download your app, or direct consumers to your social media profiles, QR codes on flyers can provide immediate results with just a few taps on a smartphone.

Given the growing preference for using mobile devices to access information and to engage with businesses, QR code's ability to cater directly to this mobile-conscious audience gives them an optimal tool for enhancing customer engagement.

Different Types Of QR Codes for Flyers

Before we journey further, it's crucial that you become familiar with the various types of QR codes available and how to discern which one is best suitable for your flyers.

After all, the efficacy of your 'QR codes on flyers' campaign is directly proportional to the type of QR code you use. Understanding the different kinds of QR codes not only allows you to strategize effectively but also maximizes the potential of your marketing campaign.

Overview of Various Types of QR Codes

QR code on a smart phone screen

Though QR codes might all look quite similar, not all QR codes are created equal. There are two main types of QR codes: Static and Dynamic.

  • 1. Static QR Codes: Once created, these QR codes cannot be changed. The data inside a static QR code is fixed, meaning the same action will be executed every time it's scanned.

Whether it's redirecting to a URL, revealing a message, or prompting a phone call, static QR codes will always lead to the same outcome. However, these codes don't support quality tracking metrics. Therefore, they are mostly useful for non-business and non-marketing-related applications.

  • 2. Dynamic QR Codes:, Unlike static codes, the data encoded in a dynamic QR code can be changed or edited, even after the code has been printed on a flyer. This feature enables you to change the destination of your QR code whenever needed, making it perfect for evolving marketing strategies and campaigns.

Dynamic QR codes also support in-depth tracking and analytics, which provide insights into scan details like date, location, device used, and even the number of total scans. This type of QR code is ideal for sporting on flyers, leading to websites, online stores, social media platforms, app downloads, promotions, events, and more.

In addition to these, there are also several specialty QR codes designed to execute specific actions. Some of these include:

  • URL QR Codes that redirect to a specific webpage.
  • Wi-Fi QR Codes that provide Wi-Fi network details and allow users to connect to specific networks.
  • SMS QR Codes that draft a text message to a defined number.
  • Email QR Codes that draft an email to a specified address.
  • VCard QR Codes that download digital business cards.
  • Event QR Codes that add events to calendars.
  • Google Maps Location QR Codes that lead users to specific locations on Google Maps.

How to Choose the Optimal QR Code Type for Your Flyer

QR code scanning a barcode

The choice of QR code type largely depends on your goals for your marketing campaign. To decide the optimal QR code for your flyers, start by asking yourself these questions:

  • What is the primary goal of your campaign?
  • What actions would you like the users to take upon scanning the QR code?
  • What route of digital content do you wish to share with your audience?

For instance, if the goal of your flyer campaign is to lead users to your online store or a specific webpage, a URL QR code could serve your purpose. If you're running a campaign to increase your social media followers, a Social Media QR code would be optimal. Similarly, if you're seeking to increase event attendees, an Event QR code that leads to the event registration page might be your best bet.

Dynamic QR codes should be your go-to choice for almost all marketing campaigns because of their flexibility to change destinations and their ability to provide crucial analytical data. Beyond that, consider the nature of your campaign and decide which specific type of QR code will best serve your needs.

When it comes to 'QR codes on flyers,' remember that your decision should always align with the user's convenience and your campaign objectives. An intelligently chosen QR code type can significantly boost user engagement by providing a seamless digital experience, driving campaign success, and ultimately bringing you one step closer to your marketing goals.

So, whether you're refining your current QR codes on flyers strategy or just getting started with one, knowing and selecting the right QR code type is a key step in bridging physical and digital experiences and unlocking campaign success.

Design Best Practices for QR Codes on Flyers

As we've traversed the landscape of 'QR codes on flyers,' we've covered various aspects – from their types to their advantages.

But, there's a significant part that we haven't touched upon yet - its design. QR code design plays an essential role in driving user engagement and influencing the effectiveness of your flyer. Let's delve into QR code design and its significance.

Importance of QR Code Design in the Effectiveness of Flyers

QR code examples of menu and wifi on flyers

Did you know that the design of your QR code can significantly impact whether a person will scan it or not?

Design influences first impressions, which in turn sets the tone for the interaction. When it comes to 'QR codes on flyers,' the design of the code has an essential role in engaging potential customers.

An attractive, well-designed QR code kindles the interest of potential customers. With followers' inquisitiveness piqued, they tend to get motivated to explore and discover the information embedded within the code.

On the other hand, an average-looking, standard QR code might not instigate much curiosity, potentially leading to a lower scan rate.

QR code design can be manipulated while maintaining the code's scannability. From incorporating brand colors to adding logos or images and playing around with the shape and size of dots — there are numerous possibilities to customize a QR code and make it enticing. Remember, your QR code design should be captivating and reflect your brand identity.


Innovative Practices for QR Code Design on Flyers

Creating innovative QR code designs doesn't necessitate you to be a design expert. With the numerous QR code generators available, you can customize your code while keeping a few innovative practices in mind:

  • Color it Up: Give your QR codes a splash of color—whether monochrome or multi-colored—but ensure high contrast between the QR code and its background for easier scanning.
  • Brand it: Include your logo or a relevant image in the center of your QR code. This makes the code recognizable even if the user doesn't immediately scan it.
  • Shape it: Play around with the shapes and sizes of the QR code dots. This can be a fun and creative way to make your QR code stand out.
  • Frame it: Use a call to action frame like 'Scan me' or 'Discover more.' This prompts your audience, delivering a clear message about what they should do.

While you unleash your creativity, remember not to compromise on the functionality of the QR code. It should always be scannable and deliver the intended information effectively.

Tips for Designing an Event Flyer with QR Codes

QR code of Balenciaga and two people walking

When it comes to designing an event flyer with QR codes, there are some specific tips that can help ensure maximum engagement and effectiveness:

  • Make it Prominent: Place the QR code prominently on your flyer. It should be easily visible and not hidden in a corner.
  • Size it Right: The QR code should be of ample size, preferably at least 1 x 1 inch, for easy scanning.
  • Leave White Space: There should be a white margin around your QR code to prevent any interference with scanning.
  • Simple Instructions: Include simple instructions directing the viewer to scan and use the QR code.
  • Test it: Before going into mass printing, test your QR code on multiple devices to ensure it's working correctly.

Following these practices, you can create a compelling, engaging event flyer to encourage audiences to interact, explore more, and ultimately take the desired action.

As we can see, QR code design significantly impacts the effectiveness of your 'QR codes on flyers' strategy. An enticingly designed QR code is more likely to get scanned, thereby leading to greater audience engagement. QR codes are no longer black-and-white, boring squares—they can be exciting, colorful, and innovative.

So, it's time to break away from the usual, bring your creativity to the forefront, and design your QR codes to reflect your brand identity and captivate your audience.

Sector-Specific Uses of QR Codes on Flyers

a hand scanning a QR code and a background with posters

Understanding the myriad uses of QR codes on flyers across various sectors provides a well-rounded approach to capitalizing on this technology in your industry.

Whether you work in event management or retail, operate tourism services or a software development company, or publish digital content, there are effective applications of QR codes that can significantly enhance your marketing efforts.

Let's delve deeper into the sector-specific uses of QR codes on flyers.

Event Management

In the event management sector, using QR codes on flyers has revolutionized audience engagement, admission processes, and post-event follow-ups. Whether for concerts, fundraisers, or conferences, embedding QR codes on event flyers has taken audience interaction to a new level.

By scanning the QR code, prospective attendees can register for the event, buy tickets, access the event's location on a map app, and even add the event to their digital calendar.

Moreover, event details, schedule changes, and performances can be updated in real-time via dynamic QR codes, providing a smooth and informed experience for your attendees.

After the event, the same QR code can be programmed to seek feedback or share photographs and highlights, continuing the engagement chain. Overall, the integration of QR codes on flyers has enhanced the connectivity and convenience for the event organizers and the attendees.

Software and Game Developers

QR code with miniature figures

Software and game developers can also greatly enhance user experience using QR codes on flyers.

For software companies, QR codes placed on promotional flyers can lead potential users directly to the download page of their software or app, thereby simplifying the process for the user and increasing software installs.

These code scans can also be tracked to glean valuable data about download rates, timings, and locations.

For game developers, QR codes can unlock bonus features, link to gaming videos and strategy guides, and provide easy access for game downloads. This offers an interactive experience for gamers and becomes a strategic marketing tool for developers.


QR codes provide a bridge between the print and digital worlds for the publishing industry. Publishers increasingly use QR codes on promotional flyers, posters, and printed books.

Scanning the QR code can lead to a plethora of digital content like author interviews, book trailers, interactive quizzes, downloadable resources, and digital sale points. It provides an enriching reader experience that goes far beyond the actual publication.

On promotional flyers, QR codes can offer sneak peeks of upcoming releases, author excerpts, book club details, and more. As in other sectors, user data from code scans can give insights into reader behavior, preferences, and buying patterns.


a man scanning a QR code and smiling

Retailers, offline and online, have leveraged QR codes on flyers to dramatically enhance customer shopping experience. Scanning a QR code on a promotional flyer can lead customers to online stores, product pages, discount coupons, and sale events.

QR codes can add fun to shopping with interactive games like scavenger hunts in shopping malls or by unlocking additional festival discounts.

QR codes can be used for online purchases to track deliveries, provide assembly or usage instructions, and request customer feedback. The possibilities for innovation are virtually limitless!


The tourism sector sees QR codes transforming traveler experiences at many levels. Used on tourist flyers, QR codes can provide tourists with quick access to intricate details about accommodation, transportation, tourist attractions, maps, guided tours, and cultural information.

For a heritage site, QR codes on flyers can offer a self-guided tour with history, anecdotes, and trivia. This provides tourists with comprehensive information at their fingertips, enriching their overall travel experience.

Using QR Codes on Flyers vs. Brochures

QR code for delivery and phone screen for online payment

As we've embarked on this fascinating exploration of how 'QR codes on flyers' can facilitate your marketing efforts, it's important to acknowledge that applying QR codes isn't just limited to flyers.

Brochures, another quintessential element of physical marketing, also find their companion in QR codes. Let's dive deeper and compare the use of QR codes on flyers versus brochures, fresh use cases for QR codes on brochures, and stalk notable influencers in the field.

When deciding between flyers and brochures, it boils down to the amount of information you wish to deliver.

A flyer is usually a single, unfolded piece of paper containing a clear, concise message. QR codes on flyers work best when you have one primary call-to-action, such as "Visit our Webstore," "Download the App," or "Sign up for our Event." Because of its size, a flyer with a single easily scannable QR code can perform the task effectively.

On the other hand, brochures involve folds that separate the paper into two or more panels. If you wish to deliver a comprehensive package of information with different actions related to each segment, brochures with QR codes ingeniously serve the purpose. Here, you could use a single dynamic QR code that can be updated as per the brochure's panel or even use multiple QR codes related to each panel's content.

Be it a flyer or a brochure, QR codes amplify the interface of physical and digital, maximizing your marketing stride.

Innovative Use Cases for QR Codes on Brochures

a woman scanning a QR code on a brochure

Expanding our viewpoint, let's look at some innovative uses of QR codes on brochures.

  • Virtual Tours: If your brochure promotes a property, a hotel, a resort, or a college campus, a QR code could open up a well-curated virtual tour, providing an immersive experience for the potential customer.
  • Voice Assistance: A QR code on a brochure can lead to concealed voice assistance. This could be a great way to guide visually impaired users or provide audio descriptions of an art exhibit or product.
  • Interactive Learning: Brochures for educational courses could use QR codes to provide access to interactive learning material, entrance tests, or even free mini-courses.
  • After-Sale Services: Product brochures can have QR codes that lead to booking after-sale services, repairs, or downloading a digital copy of the user manual.

QR codes effectively extend the capabilities of a brochure, enhancing the user experience and engagement multifold.


A comprehensive exploration of QR codes on flyers reveals how this simple yet effective blend of technology and traditional marketing can steer the marketing strategies of modern businesses toward unimagined heights of success.

From understanding what QR codes are to exploring their numerous applications, sector-specific uses, and the importance of their design, our journey has been both enlightening and inspiring.

To successfully integrate QR codes on flyers into your marketing campaign, seek to find innovative ways to incorporate them. Reflect on your marketing objectives, understand your audience, and strategize your QR codes accordingly. Use the insights from businesses that have already successfully adopted QR codes to refine your approach.

Remember, in an increasingly digital world, staying current with technology and learning to adapt it to traditional methods can give you the edge in your marketing efforts.

We hope this comprehensive guide has enriched you with strategic insights to effectively employ 'QR codes on flyers' and inspired you to feather newer heights in your marketing pursuits.

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