Instagram 'Follow Us' Templates to Increase Followers (Free)

In the vibrant world of social media, Instagram stands out as a visually stimulating platform where businesses and influencers alike strive to grow their following and enhance their digital footprint.

Among the various strategies to increase Instagram presence, the Instagram follow us templates have emerged as a pivotal tool for creators and marketers.

Let's delve into why this template is so important and how understanding Instagram as a business platform can catapult your brand to new heights.

Follow Us on Instagram Templates You Can Use

Crafting the perfect 'Follow us on Instagram' template might seem daunting, but it's a thrilling opportunity to showcase your brand's creativity and connect with your audience.

By following a structured guide, you can design templates that not only look great but also drive your Instagram growth. Let's break down this process and explore "follow us on Instagram" templates!

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Importance of 'Follow us on Instagram' Templates

In the ever-evolving digital arena, Instagram has cemented its place as a cornerstone for building a social presence. But with millions of voices vying for attention, how does one stand out?

Enter the 'Follow us on Instagram' template, a seemingly simple yet incredibly potent asset in your social media toolkit. Let's explore the profound impact of these templates and how they can amplify your online presence.

The Role of Templates in Follow Us Journeys on Instagram

When we talk about the 'Follow us on Instagram' journey, we're referring to the path potential followers take from discovering your content to becoming engaged members of your audience. This journey is critical to building a community around your brand, and templates play a vital role in smoothing the way.

Here's how templates contribute to this journey:

  • Consistent Messaging: Templates ensure that your message is clear, cohesive, and consistent across various platforms and mediums.
  • Brand Recognition: With consistent use, templates help solidify your brand's identity, making it easily recognizable at a glance.
  • Professional Aesthetic: A well-designed template conveys professionalism and attention to detail, traits valued by followers and consumers alike.
  • Efficiency: Templates streamline the process of creating new content, saving you time and resources so you can focus on engagement and growth.
Imagine scrolling through your feed or an email from a brand and seeing a beautifully crafted, on-brand graphic inviting you to follow them on Instagram. It's inviting, isn't it? That's the power of a well-executed template. It's not just a call to action; it's an extension of your brand story, waiting to unfold for new followers.

How Templates Enhance Your Social Media Presence

Templates are not just about making things look pretty; they're strategic tools that bolster your social media presence. The influence of a great 'Follow us on Instagram' template extends beyond aesthetics, diving deep into the psychology of user engagement and brand perception.

Consider these benefits:

  • Instant Communication: Visuals are processed by the brain much faster than text. A vibrant and visually coherent template communicates your brand's essence instantly.
  • Increased Engagement: An attractive template can entice users to interact with your content, increasing the likelihood of follows, likes, and shares.
  • Cross-Promotion: Templates can be used across various digital platforms, like your website, email newsletters, and other social media channels, creating a seamless cross-promotional strategy.
  • Adaptability: Templates can be easily modified for seasonal promotions, special events, or specific campaigns, keeping your content fresh and relevant.

Creating Engaging 'Follow us on Instagram' Templates with QR Codes

Incorporating QR codes into your 'Follow us on Instagram' templates can be a game-changer in today's fast-paced digital world.

QR codes make the action of following a breeze — just a quick scan, and voilà, the user is taken directly to your Instagram profile.

Crafting an engaging template requires a blend of creativity, strategy, and user psychology.

Here are some tips to ensure your template with a QR code doesn't just get scanned but also remembered:

  • Make it Visually Compelling: An aesthetically pleasing template is crucial. Use colors that pop, high-quality images, and make sure your QR code is placed prominently but not intrusively.
  • Keep it Simple: Don't overcrowd your template. The QR code should be the star, and your design elements should complement it, not compete with it.
  • Direct the Eye: Use arrows or creative graphics to subtly point towards the QR code, guiding users where you want them to look.
  • Offer an Incentive: Give users a reason to scan the QR code. Whether it's exclusive content, a discount, or a giveaway, an incentive can significantly increase scans.
  • Test Your QR Code: Before publishing your template, test the QR code to ensure it scans easily and directs to your Instagram page without a hitch.
By keeping these tips in mind, you'll create a template that's not just engaging but also effective in growing your Instagram presence.

Incorporating QR Codes Effectively

QR codes are the bridge between the physical and digital worlds. When used effectively in your 'Follow us on Instagram' template, they can significantly streamline the user journey to your Instagram profile. Here's how to incorporate them:

  • Strategic Placement: Place your QR code where it's easy to scan but doesn't disrupt the design's visual flow.
  • Contrast: Use contrasting colors for your QR code to stand out from the background, making it easy to recognize and scan.
  • Call-to-Action: Include a clear call-to-action near the QR code, like "Scan to Follow Us!" prompting users to take action.
Incorporating a QR code is about making the connection as seamless as possible. It's modern 'click here,' and when done right, it can significantly boost your social media engagement.

How to Use 'Follow Us on Instagram' Templates for Business Growth

In the digital age, social media is the town square and marketplace rolled into one. Instagram, with its focus on visual storytelling, is a particularly potent platform for businesses aiming to grow their brand.

'Follow us on Instagram' isn't just a call to action; it's an invitation to potential customers to engage with your brand on a deeper level. Let's explore how this can catalyze business growth.

The strategic use of a 'Follow us on Instagram' design can play a pivotal role in business development. It's more than just increasing the number of followers; it's about building a community that trusts and values your brand. Here's how to leverage your 'Follow us on Instagram' design to support business growth:

Establish Brand Identity

  • Consistent Aesthetics: Your Instagram page should be a visual extension of your brand identity. Ensure that your 'Follow us' template aligns with your brand's color scheme, typography, and overall aesthetic.

Build Community

  • Engagement: Use your Instagram to engage with followers. Respond to comments, repost user-generated content, and create interactive stories. A 'Follow us' design that echoes this community spirit will likely attract more engaged followers.

Showcase Products and Services

  • Product Highlights: Use your Instagram to showcase your products or services. A compelling 'Follow us' template can intrigue potential followers and lead them to a well-curated Instagram feed that highlights your offerings.
You can include QR codes for consumer goods & gather followers from product packages as well.

Drive Traffic and Conversions

  • Link in Bio: Use the 'Link in Bio' feature effectively. Your 'Follow us' template should encourage visitors to check out this link, which can drive traffic to your website or online store.

Role of Instagram in Business Social Media Strategy

Instagram is not just a stand-alone platform; it's a critical piece of a broader social media strategy. Here's why:

Visual Impact

  • Show, Don't Tell: Instagram allows you to show your products in action. Visual content is often more compelling than text and can lead to higher engagement rates.


  • Synergy Across Platforms: Use Instagram to complement your content on other social media platforms. A unified message across platforms can reinforce your brand's message.

Influencer Collaborations

  • Partnerships: Collaborate with influencers to expand your reach. An influencer's endorsement can prompt their followers to heed your 'Follow us' call to action.

Insights and Analytics

  • Data-Driven Decisions: Instagram provides insights that can inform your marketing strategy. You can track the performance of your 'Follow us' efforts and adjust your tactics accordingly.

How Instagram Templates Can Enhance Small Business Presence

For small businesses, in particular, Instagram templates can be a valuable tool for enhancing online presence. They provide:


  • Credibility: A well-designed Instagram presence can lend credibility to a small business, presenting it as polished and professional.

Brand Recognition

  • Memorable Branding: Consistent use of templates helps in building brand recognition. When users see your unique 'Follow us' design, they'll immediately associate it with your brand.


  • Affordability: Templates offer a cost-effective solution for high-quality design, making professional branding accessible for small businesses.

Time Savings

  • Efficiency: Templates can save time, allowing small business owners to focus on other aspects of their business while still maintaining an active Instagram presence.


In the ever-evolving social media landscape, Instagram remains a shining beacon for brands looking to enhance their digital footprint.

A thoughtfully crafted 'Follow us on Instagram' template is more than just a call to action — it's a portal to the heart of your brand, an invitation to a story that unfolds with each post, and a catalyst for community and growth.

As we've explored, leveraging the power of Instagram is not just about numbers; it's about creating meaningful connections that foster brand loyalty and drive business success.

From the design elements of your template to the integration of QR codes, every choice should be intentional and geared towards engaging your audience in the most direct and pleasing way possible.

Remember, your journey on Instagram is unique, and the templates you use should also be. So go ahead, make that digital handshake memorable, and watch as your 'Follow us on Instagram' call resonates with the hearts and clicks of a growing audience.

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